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Rajul Jain, assistant professor of Public Relations in the College of Communication, teaches the philosophy of public relations and demonstrates how theory applies in practice. In her classes, students learn how to use such tools as Crimson Hexagon, Radian6 and LexisNexis to analyze real world cases. They focus on how to draw insights from the data and how to process it. In addition to DePaul, Jain is also a senior manager of analytics at Ketchum, a public relations agency based in New York with offices throughout North America and the world. (DePaul University/Mike McAfee)